Wear that white hat! 1. Natural, Organic, Quality Content 2. Meta Data and Unique Titles 3. Use Structural Mark Up and Separate Content from Presentation 4. Keyword Research 5. Adequate Keyword Use 6. Quality Inbound Links What is the Most Effective SEO Techniques? You should ensure that: * your pages are indexed; * your pages are well structured (with headers and subheaders etc.); * you use descriptive page titles and other page text; * and that you build many keyword rich inbound links.