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Phrase, Exact Match or Broad match Which one?

Discussion in 'Search Engine Optimization' started by w_grace, Feb 20, 2012.

  1. w_grace

    w_grace New Member Webmaster

    Hello Everyone,

    Which do you use, or do you even bother and just use exact match? I am running a couple of campaigns, and I have Phrase and Exact Match and I have doubled up on my key words, so "right foot", and [right foot] I get thousands of impressions, which is good because people are seeing you, and I do get a fair rate of clicks, as an example;

    Clicks Impr. CTR Avg.
    1,362 1,050,868 0.13%
    So the average does look bad, but I am being seen on the keywords that I want.

    Any suggestions idea? Comments? Thoughts?

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