We've known now for a couple of years that descriptive URLs are a much greater asset than numeric URLs, or dynamic URLs. For example, take a look at a URL such as: Code: /company/starbucks/ YOu see how easy its read and can be remembered? Also notice the keyword placement in the URL. Now, an un-optimized URL such as: Code: /4632/9393os/ And we know that dynamic ones are even worse as far as human (and SEO) reading is concerned. What I do (with my WordPress sites) is use two variables for my URLs: Code: %category% Code: %postname% Which will give you: Code: YourSite.com/YourCategory/YourPostname/ Pretty cool! You can configure your URLs via the admin's Permalink options.