Goal of any website is to increase the profitability of your site with better website navigation If you've got to any website to realize that you just were struggling to search out what you were looking for, then you may recollect how frustrating such AN experience was. Your instant reaction in several cases once you realized yourself in such a situation was to depart the site as quickly as you were able to. Without smart website navigation, visitors to your website can leave in droves. Without visitors, your website can simply be as good as a white elephant. to be contd..