There are several lines of thought when it comes to linking to your competition. Some people will say that's a definite "no-no", but others - and specifically when dealing with a companies blog - say that linking out to competition shows an honesty towards that blog. Of course, linking out to competing websites does not entail giving them a good review. You can (think link bait here) link to them with your reasons why you do a better job than they for the services you're discussing. So would you consider this as a link bait option?