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Publicis and Google to collaborate

Discussion in 'General Discussions and Lounge' started by temi, Jan 23, 2008.

  1. temi

    temi Facilitator Webmaster

    France's Publicis and Web search engine giant Google on Tuesday revealed they were combining their expertise to expand in the fast-growing digital advertising market.
    However, the pair did not wish to give details just yet. They would only say that Google would exchange its technological know-how for Publicis's analytical and media planning expertise.

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