There are certain things that one needs to be sure of whilst opting for the services of a SEO expert; some of these points are as follows: • Experience – An experienced professional will definitely provide a better service to fulfill your needs by providing a holistic approach to it. It is a wise option therefore to opt for the services of an experienced campaigner if you have the choice of doing so. • Is the company bona fide – This is another prime thing to consider while choosing an SEO company. One should be sure about its whereabouts and other relevant detail before striking a deal. • Economical – The Company should provide its service at a reasonable price. One should compare the quotes of several companies in this regard. • Effective keywords – Implementing proper keywords in articles is very important. It helps to boost the rank of your website in the search engine. However it shouldn’t be over done because that might trigger Google Penguin to consider it as a spam.