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Questions about search advertising...

Discussion in 'Search Engine Optimization' started by knowledgeseeker, Oct 6, 2008.

  1. knowledgeseeker

    knowledgeseeker New Member Webmaster

    I am doing some research on the search advertising industry and was curious about

    What do you think about Yahoo and Google's handling of click fraud?

    When do you decide to run a campaign on just one platform vs. multiple platforms?

    What do the major search engines do well that gets you to spend more on search advertising?

    Did any of you participate in the Google Pay-Per-Action test? Any thoughts on why they shut it down?

    We all know the stories about Google products that go from an idea to a beta in 6 weeks. But, how do they manage their larger initiatives (i.e. Android, Open Social)? Do they use a traditional product development process in terms of assigning resources, etc.?

    Do you use the client provided API’s? If not, what other tools do you use and what functions do they provide to help you?
  2. temi

    temi Facilitator Webmaster

    I can provide you feedback only on the click fraud... I have not experience of using Yahoo search marketing, I have of Google, I do not think Google is doing enough to combat click fraud
  3. domain

    domain New Member Webmaster

    I dont think so.
  4. seo_blogger

    seo_blogger New Member Webmaster

    Google Click Fraud

    I read interesting article no Google click fraud at :

    You can also learn how to avoid being trapped in Click Fraud :wheelchair:

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