Most of you probably will agree with me that one of the best kinds of traffic you can get is highly targeted organic traffic from search engines. Visitor that was looking for something specific and referred to your site for that exact term more likely to convert to customer than any other occasional web surfer. Many times we see someone's claim that "...I am #1 on Google for such and such...". The question is: would anyone else ever look for this exact term? Choosing correct targeted keywords or key phrases should be the first step in development of the website. I use following tools to find most popular search terms: - https://adwords.google.com/select/KeywordToolExternal - Free Keyword Suggestion Tool from Wordtracker - http://inventory.overture.com/d/searchinventory/suggestion/ For example to find most popular terms for this forum I would use word "webmaster". All keyword selectors returned the same result: most searched terms in this category would be "webmaster tools" and "webmaster resources". You may also use some of the less competitive terms which will give you a better chance to rank higher. Now you have a starting point to build content or optimize existing pages around it... What techniques or tools do you use to optimize pages?