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SEO For A Universal World

Discussion in 'Search Engine Optimization' started by espmartin, Jan 2, 2008.

  1. espmartin

    espmartin New Member Webmaster

    If you are creating (or have now) a localized website, it's
    recommended that you mention your geographical information
    on your pages. That may seem overly simple (a "Duh!" statement),
    but many webmasters will not target their specific ZIP codes
    and such. Google Webmaster Tools has an option to associate
    your site to a geographical location, and that's one great
    point to stress if your audience is localized.

    Todays SE's robot crawlers are looking for area codes, zip
    codes, and even cities so they can bring more relevant searches
    returned to their users.

    So think about that when tweaking your localized sites.
  2. Mars Guitars

    Mars Guitars New Member Webmaster

    Are country-specific TLDs enough for search engines, or should I have text in my UK-based guitar store saying that it's in the UK?!
  3. espmartin

    espmartin New Member Webmaster

    I'd say TLDs are enough if you wish to market to an entire region, but if you want to
    zero in on specific locales, then I'd opt for content explaining location and such.

    Even a "How to get here" Google Map inserted on a page would be great for local searches.
  4. OldWelshGuy

    OldWelshGuy New Member Webmaster

    many people add 'UK' to their search phrase eg ' buy guitars uk' so having uk in your text is ideal for that

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