Social media automation can make your social media campaign more effective because anything you want shared will be posted at a time when that content will be seen by most people. However automation can also prove to be counterproductive if it isn't done right. Stuff you shouldn't be doing: - Don't share the same content on all social media sites. - Don't share the same content multiple times in a day. - Never think of automating everything. Remember you get better results if you respond to questions or comments so even if you automate the posting watch for comments, questions, etc so you can respond in a timely manner.