It would not be wrong to say that social media has become an important part of most of the online business marketing campaigns. Many of the small to intermediate companies have already embraced this concept and are benefiting enormously through their efforts. It has given these organizations the power to reach out to their customers in a more interactive manner and to attract new followers as well. Blogger, Facebook, twitter are some of the favorite platforms for such marketing purpose. Many of the companies today overlook the power of integrating social media in their marketing strategies. Their main excuse is that they lack the time, resources and the man power to handle the tasks of social media marketing on a daily basis. The solution for an organization looking forward to implement SMM but lacking the resources is outsourcing. My Question is: Why we should outsource social media activities? What we can get by outsourcing?