It is believed that more than 80% of affiliate marketers don't make any money. Could be because they are doing it all wrong or maybe they give up because creating a blog, building an audience and earning their trust can take a long time. There are some affiliate marketers who prefer to pay for ads and get targeted traffic come to their affiliate websites. Because the people visiting the sites are actually interested in buying the products being advertised, the affiliate market is more likely to make money than someone who gets traffic from search engines. If you can afford it, do you think spending money on ads would be a great way of drawing in people who'll probably buy what you are promoting on your site?