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Support for ad-tracking opt out

Discussion in 'Tracking and Optimization' started by gkd_uk, Nov 2, 2007.

  1. gkd_uk

    gkd_uk Moderator Moderator Webmaster

    US privacy advocates and consumer bodies are seeking the creation of an opt-out list for internet users who do not want to be tracked by advertisers.
    The "do not track" list would prevent companies from tailoring adverts based on a user's web habits.

    The groups behind the idea include the Center for Democracy and Technology, Electronic Frontier Foundation and the Consumer Federation of America.

    They have approached the Federal Trade Commission to create the list.

    The "do not track" list would be similar to the "do not call list" in the US which stops phone advertisers calling households.

    Personalised, or social, advertising is expected to be big business in the coming years with Google, Yahoo and Microsoft all purchasing online ad firms in recent months.

    The "do not track" list would require advertisers that place electronic cookies or tags on consumers' computers to register with the FTC all domain names of the servers involved in such activities, according to the groups.

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