I've established a Facebook page for our company, and we do have some fans. I've followed the pattern of some very successful companies in the design of the site - I've included and update our news articles regularly and have space for reviews / notes. I have also tied the facebook account to our YouTube account (we upload videos of many of our products to YouTube) - I think this adds some interest to the page. What can I do to take the Facebook page to the next level, i.e. increase the number of visitors and get traffic to our website?