Link Popularity is necessary for any website to do well in the search engines. Building links requires experience, motivation, a lot of communication, and a lot of work. The best linking strategy you could possibly have for your website's quality of incoming traffic and your search engine rankings is to seek out solid, permanent links on related pages. This is known as reciprocal linking or "link exchange."You agree to link to another site, in exchange for them linking to you. As a strategy for increasing the quantity of sites linking to you, it is very popular. You may be contacted by other sites if you have your email address posted somewhere on your site. Or, you can go out on the Web yourself and find some sites to trade links with.First, create a custom HTML page for linking, and link to it from your siteâ€™s homepage. Key facts to consider: 1)A quality link from a high-ranking site will benefit your site more than a large amount of links from only low ranking sites. 2)Links from site to site should be text-based (not images) using one of your main targeted keyword phrases. 3) Link popularity is not effective when used single-handedly as a marketing technique. You will need to work significantly on your siteâ€™s text content and researching keyword phrases. Remember to develop and use targeted, popular keyword phrases throughout the text on your site, or have it professionally optimized. Second, decide what keyword phrases you will use for the links pointing to your site. Links should always be keyword rich text, so use your best performing search terms according to what is getting the most searches in the major engines. You can use our keyword suggestion tool to discover which keyword phrases are getting high traffic. Third, contact other site owners to discuss trading links. Because you have already established a relationship and rapport with certain people, they will be more inclined to want to link to your site. This will become reciprocal linking if you propose to list a text link to their site if they will in turn list a text link to yours.