I noticed this mentioned somewhere then saw it on a few other sites but since I hardly ever see it executed by most bloggers I don't know if it's that useful. Some SEO experts suggest that when writing an article you should format it in such a way that your keywords stand out. Use larger font, make the text bold, etc. They say it's good for SEO. What do you think? Would making your keywords stand out also make your page stand out in the SERPs or maybe even improve your rankings?