This might sound like heresy to some, but, do webmasters sometimes place far too much emphasis on PR? What are the actual benefits? Maybe it`s easier and more profitable to gain some advertising, but, in terms of Google placement on their search engine, I just can`t see it matters. I know of sites which are low or even nil PR, yet, when it comes to certain keywords, they are on the 1st page of the Search Engines. Given the choice of high PR, or being noticed at the top of the search engines I know which I`d rather have, though ideally it has to be admitted that high PR and good positioning would be great.