Unnatural links are traffic counterfeiters, that's a fact. They're deceitful, fake, and fail to meet the standards of quality and performance users expect. Unnatural links don't necessarily refer to your entire website; rather, unnatural links are pages on your website. Examples of unnatural links pointing from a website include the following: Links in blog spam comments Thin, placeholder, or copied content Cookie cutter websites and doorway pages Ensure your website is working for you and not against you with these 7 unnatural link prevention methods! Top 7 Unnatural Link Prevention Tips for Links Pointing From Your Website 1. Monitor and Block Spam. 2. Avoid Creating Parked Pages. 3. Own Your Website. 4. Consider a User-Oriented Design. 5. Perpetuate Quality Content. 6. Don't Sit on a Hack. 7. Cease Spamming and Black Hat SEO. SOURCE: Bad Links: What Are Unnatural Links From a Site?