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Trademark lawsuit again AdWords

Discussion in 'Search Engine Optimization' started by temi, Apr 20, 2007.

  1. temi

    temi Facilitator Webmaster

    A U.S. judge refused to dismiss a lawsuit against Google that charges the Web search leader's AdWords program abuses trademarks. In making his decision to allow the case to move forward, U.S. District Court Judge Jeremy Fogel ruled Wednesday that the public has an interest in whether AdWords, the company's popular pay-per-click advertising system, violates U.S. trademark law.
    American Blind & Wallpaper Factory, the top U.S. reseller of window blinds, charged in its lawsuit that Google abuses trademarks by allowing rivals of a company to buy ads that appear when consumers search the Web for information on that business.

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