Why do so many optimisers become obsessed with increasing web traffic levels? A visitor to your website has no value at all unless they purchase your goods or services or click on advertising. I see thread after thread in these forums asking "How do I increase web traffic?" but have never seen a thread asking "How do I improve conversion rates?" Again, this is another example of the 'sheep phenomenon' where vast numbers of individuals just follow the herd without thinking for themselves. This seems to be extremely common in the SEO community and it's no wonder it's so hard to sell SEO services when there are so many bad optimisers out there.