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URL Optimization for Search Engine Ranking

Discussion in 'Search Engine Optimization' started by shruchi nagar, May 1, 2009.

  1. shruchi nagar

    shruchi nagar New Member Webmaster

    Search engines are often key to the successful promotion and running of your website, with high traffic making your online business.
    While link building (placing links to the site or from the site) and most importantly, writing useful content form the foundation of search engine rankings.
    Short and Descriptive URL:
    If you have got a three, four or five words in your URL that can be perfectly normal. As it gets a little longer, then it starts to look a little worse. Now, our algorithms typically will just weight those words less and just not give you as much credit.
    URL’s are case sensitive:
    Most of the people use standard lower case URL’s. It is advisable to use lower case URL because if you are using URL’s in upper case and somebody links to your post with lower case URL will not found the page.
    Use keywords in URL:
    URL gives an idea to the reader about web content. For example, if you search in a Google about ‘Top 10 ranking’, you will get number of results with different URL’s. Some of them are less appealing to users and having very complex URL structure. Reader cannot make it out easily about the content inside the article. It is the possibility that the URL may contain the objectionable content. So it is suggested to use keywords in the URL. The results with this URL structure drives more traffic as the user tends to click those URL’s.
    Advantages of keywords in static URLs:
    . The URLs look nicer and will likely get clicked on more often.
    • The URLs will provide better anchor text if people use the URLs as the link anchor text.
    Avoid rewriting Dynamic URLs:
    In most cases rewriting Dynamic URLs, the translation can be messy, and if not handled correctly can lead to indexing problems.
  2. stanneon

    stanneon New Member Webmaster

    Thanks, mod rewrite coul handle it... :) I also prefer using the #4 step that you have listed, using your keyword as an anchor text will really help your site especially on SERPs...
  3. cash4trends

    cash4trends New Member Webmaster

    That one is a good source of information, keep sharing useful information like that.
  4. bobwilson37

    bobwilson37 New Member Webmaster

    Thanks for your post. Your suggestions to improve keyword positions are quite good.

    Keep posting, keep sharing.
  5. surreypcsupport

    surreypcsupport New Member Webmaster

    Who did you nick this one from?
  6. YooHee

    YooHee New Member Webmaster

    i think using your keywords in your urls is a good idea, not only your can build your links to your site your can rank your keywords as well
  7. bobwilson37

    bobwilson37 New Member Webmaster

    Your post is very informative. Thanks for your post. Keep posting.
  8. Robdale

    Robdale New Member Webmaster

    Thanks for the tips. I will kindly keep these things in my mind, what i have seen i appreciate it.

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