Can a webmaster use Google alerts to drive traffic to their sites? It's possible. Here's how to go about: > Set up an alert. You'll enter the keywords that you want Google to track and any time fresh content is posted you'll get an alert. > Read the article and write a blog post that provides more information [which the writer omitted] or anything else you please as long as it's relevant. > Head over to the site, post a short comment and link back the article you posted on your blog. Assuming that the sites gets a lot of traffic since almost everyone who reads the article will take a look at the comments, your link will draw in some traffic. Do that every day and you'll see your site traffic grow.