A lot of people will focus on SEO these days as the way of getting traffic to their website and there is certainly nothing wrong with this. A good position in the search engines for your desired keywords should be your long term goal for any website as once you have got this place; you will often get a lot of traffic free of charge. However, in the early days, one of the ways to get traffic to your website and make money is through using a PPC campaign. Basically, a PPC campaign will allow you to appear at the top of Google for a given search term of your choice and the good news is that it can be achieved within just a couple of days usually. The way that PPC works is that you Pay Per Click (this is what PPC stands for). Let me explain in a little more detail how this works. Let?s say that you have a website selling camera equipment. In an ideal world, you would probably want your website to come up in the search when people search for ?camera equipment? or ?buy camera equipment?. Now, with SEO, this might take a while to achieve but with PPC, you can do this instantly as you can pay to be included in the search. Let?s say that you decide to target the ?buy camera equipment? keyword and it has twenty thousand searches per month. You can pay to be included in the listings but with PPC, you will only pay when someone actually clicks your advert and lands on your website. This means that your advertising is basically free of charge until you actually get website visitors. In order for PPC to work though, you will need to make sure you have a well prepared landing page for your website and make sure that you keep a close eye on your campaign. If you don?t know that much about PPC, you really need to look into it a lot more or get a professional to help you out. The truth of the matter is though that you can make a lot of money with PPC.