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Web counting tools 'need change'

Discussion in 'General Discussions and Lounge' started by gkd_uk, Apr 18, 2007.

  1. gkd_uk

    gkd_uk Guest

    The way web audiences are measured could be ripe for an overhaul, according to two reports out this week.
    Measurements based on page-views and cookies (small text files which track net use) could be affected by changing user behaviour, the studies warn.

    Net measurement firm comScore found cookies used to track user behaviour could be being over-counted.

    A separate study argues that page-view measurements are outdated due to an explosion in audio and video content.

    Read more

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