MAIN ASPECTS OF WEB DESIGNING ARE: 1. THE CONTENT: the substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with. 2. THE USABILITY: the site should be user-friendly, with the interface and navigation simple and reliable. 3. THE APPEARANCE: the graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant. 4. THE VISIBILITY: the site must also be easy to find via most, if not all, major search engines and advertisement media.