Google has (numbers vary, but...) at least 60% of the search market share. And I know webmasters who would loose more than half of their income if they did not place on the Google top 10 SERPs. So I wanted to ask you webmasters a question...what other ways are you marketing your sites besides using SEO/SEM? I mean, yes - optimize for Google, and you will be way ahead - but Google is fickle. And we don't want to count on them to drive our business, do we?