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What Is PageRank?

Discussion in 'Search Engine Optimization' started by gkd_uk, Apr 22, 2007.

  1. gkd_uk

    gkd_uk Moderator Moderator Webmaster

    What is Page Rank?

    PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." Important, high-quality sites receive a higher PageRank, which Google remembers each time it conducts a search. Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines all aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

    How is PageRank Calculated?

    No one knows for sure how PageRank is currently calculated by Google (except Google itself). Some speculations about the algorithm are made by webmasters all of them are based on the original PageRank published by Google.
    In essence, Google interprets a link for page A to page B as a vote by page A for page B. This means that page A is considered important (at least by page B).
    The more votes (more links) page A gets the higher its PR will be.

    How to increase my PageRank?

    Well as you would have probably guessed, PR can be increased by getting more backlinks for your page. The more backlinks and the higher quality they are the more your PR will be.
    Here are some tips:
    - Submit your site to directories.
    - Write important content to your site that would make people link to you.
    - Write articles and distribute them.
    - Participate in forums (while adding your signature which includes a link to your site).
    - Buy some links on high PR pages.

    When does Google calculate PRs?

    Google calculates pages PRs once every few months, this is called PR update. After a PR update is done, all pages are assigned a new PR by Google and you will have this PR until a new PR update is done.
    New sites that were just launched will have a PR of 0 until an update is done by Google so that they are assigned an appropriate PR.

    Sourced from Your Page Rank

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