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What is SEO & How it differs from SEM?

Discussion in 'Search Engine Optimization' started by rajivweb, Aug 31, 2012.

  1. rajivweb

    rajivweb New Member Webmaster

    While some people use SEO and SEM interchangeably, SEO (search engine optimization) is actually a part of SEM (search engine marketing).

    SEO refers to the process of using on and off page factors (typically free) to get your web pages ranked for your chosen keywords in order to get more search engine traffic to your sites. SEM takes it a step farther to include using paid search engine listings and paid inclusion to get more traffic to your websites.
  2. govindsharan

    govindsharan New Member Webmaster

    It is the process of gaining traffic from or visibility on search engines. The phrase is also sometimes shortened to “search marketing.”

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