I am working to build backlinks for my site. We have quite clear and direct keywords for the site. When I am building backlinks I am aiming for relevant, quality ones. If I am in a musical instrument forum I sometimes want to direct people to a specific product to meet their needs. My question is what is the more significant anchor text - the name of the product as per our website listing, or for the anchor text to be a keyword. For example, am I better having the link as the precise product name, or having the product name as just text, followed by the keyword as the Anchor Text hyperlink?