What is the story with Alexa? Alexa's rankings are generally considered to be inaccurate at best. Their rankings depend on a user having their toolbar or their spyware installed in order to track their surfing habits. Plus their software is limited to the Windows operating system further limiting the reach of their software and accuracy of their results. With the possible exceptions of selling/buying a website and applying to and ad service, Alexa serves no useful purpose and important decisions should not be made based on its results. If you want to improve your ranking in Alexa just install the toolbar into your browser. Be sure to visit your site daily. This will cause your site to jump in the rankings after a few weeks. Get your friends to do it, too, and you can make a significant impact on your rankings.