There are innumerable entrepreneurs who are engaged in the business of affiliate marketing, online. The Internet has rendered a convenient and easy process, by means of which a substantial income can be generated. It is an amazing fact that in the field of affiliate marketing, an online business that is situated anywhere in a particular country, can sell its varied products worldwide. Separate provisions need to be initiated for the purpose of shipping and exporting; however with expert know-how, these things are ultimately rendered as normal operating processes. Affiliate marketing is basically a kind of business relationship that is initiated by the affiliate with the merchant, who owns the online company that is endorsing the particular product. This is a mutually beneficial relationship for both the merchant as well as the affiliate. The merchant economizes as it leads to a lessening of costs for him, in promoting his products, and the affiliate earns money by promoting this product. The affiliate marketers are interested in promoting the products of the merchant. In this scheme, the affiliate marketer is not subjected to any kind of pressure, pertaining to receiving orders, rendering the delivery of the product within the stipulated time and ensuring that his customers are satisfied with the product. Affiliates can move on to other online businesses, after attaining specialization in one particular affiliate marketing scenario. On the other hand, the merchant is free from any pressure, which is associated with the income of the affiliate marketers, as they are not considered within the realm of ordinary workers. This is the reason why it is a win-win situation for both the affiliate marketer as well as the merchant. There are three types of commission packages that constitute an integral part of the affiliate marketer?s compensation. The first type is called pay-per-click. In this, an affiliate receives payment as soon as a visitor happens to click on a banner or a link that is associated with the merchant?s product. The second category is called pay-per-lead. In this, an affiliate is eligible for payment as soon as a visitor to the site has subscribed and has given the names of the people who could be future customers. In the third category, called pay-per-sale, an affiliate receives payment as soon as a visitor to the site has bought a particular product or has availed the use of a particular service. Affiliate marketing programs ensure that the opportunities for earning a substantial income, via the internet are limitless. There are no set limits; it depends entirely on the affiliate marketer as to the level of income that he wishes to generate, through this process. There is unlimited earning potential, if you can put in a lot of hard work, determination and work towards achieving your goal. In this scheme of affiliate marketing, it is a symbiotic relationship for both the affiliate marketer and the merchant. It is a satisfying partnership that assures great rewards as well. This is primarily the reason why it is considered to be a win-win situation for both the parties.