So, say you want to get back-links. You'll probably try getting them by: Submitting to web directories Asking reviews from bloggers link exchange forum posting Each one of those activities could take you hours of work each month, and the bigger problem is that this would be one of the most boring and tedious jobs you've ever done. What makes it even worse is that it can't be a one-time effort. You'll need to keep getting new back-links on a regular basis in order to raise your rankings, which means spending a lot of your precious time doing that tedious job. I really think that in this case, it is a better idea to simply not worry about performing SEO but instead, focus on developing your business. This is exactly the conclusion Google would like for you to reach. But this is where SEO software can help you. What do you think?