Social media is a platform where small businesses can threat large business. Before internet revolution it was very difficult for a small company to show its existence to the whole world, the internet revolution has made it possible. Now with the inclusion of social media a small company can run a full fledge campaign on it at a very low cost in comparison to traditional marketing. A company must hire a social media marketing firm if its budget allows it. There are many reasons for a small company to run a social media marketing campaign; some of the key reasons are given below: · It enables you to make connections all over the world. This way your PR (personal relationship) improves. · It keeps you up to dated with the latest trends. · A company can raise its sales by running PPC campaign on social media. · Social media marketing earns credibility for your company.