There's no denying the fact that online marketers can make some decent cash from email marketing. You have that assurance if you if you build an email list yourself because you know that each time you are sending an email, you are sending it to a prospective customer. Some internet marketers want short-cuts. And there are some smart people who offer said short-cuts. They scour the web for email addresses and build lists. I've seen email lists on sale on some internet marketing forums and I'm certain there are people who buy them but considering the fact that the recipients will be receiving numerous unsolicited emails the odds of your email being read are quite low. Question: would you buy an email list hoping that someone will buy the products you are promoting or selling?