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Yahoo monetize phishing shield

Discussion in 'Search Engine Optimization' started by temi, Mar 28, 2007.

  1. temi

    temi Facilitator Webmaster

    A Denver start-up has come up with a way for Internet service providers to offer customers a phishing shield and make some money doing it.

    ISPs can install software developed by Simplicita on their networks to display a Yahoo search page, including sponsored links and ads, to customers who attempt to surf to a known phishing site or mistype a Web address, the company announced Monday. The software, called NXD, is free, it said.

    "Both Simplicita and the ISP get a cut of the revenue from Yahoo generated when users click on sponsored paid search links," a Simplicita representative said. "Several cable ISPs that we can't mention by name yet have installed this solution in their test labs and plan to roll it out as soon as testing is completed."
    full story: New antiphishing shield serves up ads | Tech News on ZDNet

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