Website repair
Broken pages, slow performance, unstable updates, forms, accessibility and the issues no plugin has solved.
- WordPress & custom sites
- Speed & technical health
- UX & conversion problems
Website repair & maintenance services
Website broken? We fix websites.
WebsiteFix repairs broken pages, checkout failures, WordPress issues and slow sites. When the immediate problem is solved, ongoing maintenance helps keep your website working.
- Repair firstKeep what works
- Owner-ledClear responsibility
- Cross-stackOne working view
Start with what is happening
Where do you need the business to work better?
You do not need to diagnose the stack before contacting us. Start with the outcome that is blocked; we will trace the problem to the right layer.
eCommerce & revenue
Checkout failures, catalog complexity, payment issues, subscriptions and customer journeys that leak sales.
- Shopify & WooCommerce
- Checkout & payments
- Catalog, feeds & inventory
Visibility & measurement
Technical SEO, analytics, attribution and campaign data that need to become useful business signals again.
- SEO & discoverability
- GA4 & conversion tracking
- Reporting & data quality
Systems & automation
CRM, ERP, marketing and operations systems that should share context but keep creating manual work.
- CRM & lifecycle automation
- ERP & commerce integration
- AI, workflows & reporting
AI that helps people
Useful automation for repetitive work, with a person in control of the decisions and the customer experience.
- Practical workflow design
- Human review and safeguards
- Clear measures of value
Platforms we work across
WordPress
WooCommerce
Shopify
BigCommerce
HubSpot
GA4- Klaviyo
- Acumatica
- Custom systems
Common problems we fix
Does any of this
sound familiar?
Describe the symptom you see. Website problems can begin in the site, hosting, plugins, checkout or connected systems.
We investigate the cause, explain the repair and confirm the scope before changing your site.
Website is down or not loading
Visitors see a blank screen, server error or an endless loading state.
AvailabilityWordPress broke after an update
A plugin, theme or core update disrupted pages, forms or the admin area.
WordPress repairWebsite may be hacked
Unexpected content, redirects or a browser warning needs careful investigation.
Security assessmentWebsite is painfully slow
Pages stall on mobile, after an update or when traffic grows.
Speed & stabilityContact form is not working
Submissions, notifications or lead tracking are no longer reliable.
Lead flowWebsite says “not secure”
Certificate, redirect or mixed-content problems can undermine trust.
HTTPS & SSLCheckout stopped working
Customers cannot complete a purchase, payment or subscription.
Buying pathWebsite is broken on mobile
Layout, menus or buttons fail on the devices customers actually use.
Mobile repairSimple website edits are stuck
Content, design or platform limitations keep needed changes from going live.
Website supportYou may not need a new website. We start by understanding the site you already have, preserving the parts that work and fixing the parts that do not.
Explore website repairOne-time repair or ongoing care
Website repair for today. Maintenance for what comes next.
Start with the broken thing. Then choose the support your site actually needs.
01 / REPAIR
Repair Your Website
Start with a defined problem and focused senior time. We investigate, agree the repair and account for the work performed.
- Website & storefront bugs
- Checkout & tracking failures
- Performance & SEO issues
02 / MAINTENANCE
Maintain Your Website
Plan recurring updates and oversight around the systems your business depends on, with context carried forward between requests.
- Monitoring & maintenance
- Continuous improvements
- Priority diagnosis & support
03 / BUILD
Build Something Bigger
For work beyond a focused repair, agree a defined scope and milestones before the larger initiative begins.
- Rebuilds & replatforms
- Systems & data integration
- Automation & reporting
Straightforward starting prices
Start with one problem.
Keep the hours you don’t use.
Use prepaid hours across website, commerce, marketing and systems work. We confirm the scope before work expands. The prices below are in US dollars.
First-time client offer
The First Fix
One hour of senior diagnosis and repair work on the issue you bring us. If it needs more time, you get a clear finding and a proposed next step.
$129one time · first hour
Request the First Fix ↗5 hours
$825
$165 per hour
A defined website, checkout, performance or tracking problem.
Request 5 hours ↗10 hours
$1,550
$155 per hour
A connected repair, several fixes or a short improvement sprint.
Request 10 hours ↗25 hours
$3,500
$140 per hour
A deeper backlog across commerce, marketing and operations.
Request 25 hours ↗50 hours
$6,500
$130 per hour
Reserved capacity for an established team with recurring needs.
Request 50 hours ↗One balance, all disciplines. Unused block hours do not expire. We log time in 15-minute increments after the first hour and seek approval before work goes beyond the agreed scope.
See full pricing detailsFor ongoing oversight
Talk through care or build ↗Need a care plan or larger build?
Care begins at $445/month for two reserved hours and routine site oversight. Larger care plans and builds are scoped around the systems, workload and response needs.
The WebsiteFix working file
Every new vendor starts over.
We don’t.
Each engagement adds to a working view of your business: the stack, the history, what changed, what failed and why. The next request starts with context instead of another discovery call.
What the customer seesTheme, code, UX, performance, browser behavior and deployment history.
How money movesCheckout, payments, subscriptions, catalog, inventory and customer lifecycle.
How demand is measuredLanding pages, SEO, analytics, ads, attribution and conversion events.
How the systems agreeCRM, ERP, feeds, automation, reporting, integrations and infrastructure.
How it works
Less ceremony.
More forward motion.
Every engagement follows the same operating discipline, whether the work takes two hours or becomes a larger initiative.
- 01
Send the problem
Plain English is enough. Tell us what changed, what hurts and how urgent it is.
- 02
Reproduce it
We get into the real environment and make the failure concrete.
- 03
Find the cause
We trace the stack instead of treating the loudest symptom.
- 04
Approve the scope
We explain the recommendation, estimate and tradeoffs so you can authorize the next move.
- 05
Fix and verify
We make the approved change, protect the existing work and test the result in the real environment.
- 06
See what changed
You get a clear account of the work, the verification and anything that still needs attention.
Clear answers.
The repair bench
The problems that don’t fit neatly in one vendor’s lane.
The website, store, data and tools affect one another. We stay with the problem when it crosses those boundaries, so you do not have to keep explaining it to a new vendor.
COMMERCEHigh priority
Mobile checkout fails only after a theme update
Theme behavior, browser state, app conflicts and payment flow all belong in the same investigation.
MEASUREMENTNeeds truth
GA4, Ads and the store report different revenue
Event duplication, consent, attribution and platform definitions need to be reconciled, not averaged.
INTEGRATIONRecurring
Inventory drifts between ecommerce and ERP
Timing, field ownership, error handling and recovery rules are treated as one operational system.
PERFORMANCERevenue impact
The site became slow after “just one” new app
We isolate what is blocking, duplicating or loading at the wrong time, and remove the real weight.
The complete service bench
Nine disciplines.
One connected team.
Bring us one issue or a connected initiative. The work can expand across disciplines without forcing you to manage another collection of disconnected vendors.
Website fixes
Development, performance, accessibility, hosting, releases and inherited technical problems.
Bring us the issueeCommerce fixes
Storefront, checkout, payments, catalog, subscriptions, feeds and customer-experience failures.
Repair the revenue pathMarketing fixes
Landing pages, campaign infrastructure, email, conversion flow and the systems behind growth.
Strengthen the engineSEO fixes
Technical SEO, indexing, migrations, content structure and discoverability for search and AI.
Recover visibilityCRM & automation
Lifecycle design, lead routing, customer data, nurture flows and operational follow-through.
Connect the journeyAI & automation
Practical workflows that reduce repetitive work while keeping people in control of the outcome.
Find the useful workflowData & BI
Analytics, attribution, dashboards, reporting and the definitions that make numbers trustworthy.
Create a reliable viewSystems integration
Commerce, ERP, CRM, inventory, APIs and custom connections that need to operate as one system.
Connect the stackWhite-label fulfillment
Senior delivery support for agencies and teams that need dependable expertise behind the scenes.
Add delivery capacityDPPortrait to come
A person behind the answer
You should know who answers.
WebsiteFix is led by Dean Pagliaro. The person who learns your problem stays involved, with specialists joining when the work calls for them.
“I want you to know what happened, what we can fix and what comes next. You should not have to start the story over every time.”
Dean PagliaroWebsiteFix operator · Based in Holmdel, NJ
Control stays with you.
Precision beats activity.
Context carries forward.
The outcome is the work.
Why this model exists
Too complex for a freelancer.
Too specific for a big agency.
FreelancerAgencyWebsiteFix
Starts with your real problemSometimesAfter discoveryYes
Works across the whole stackLimitedMultiple teamsOne view
Keeps context between requestsInformalIn the accountWorking file
Scales from ticket to projectRarelyProject-firstBuilt in
Based in New Jersey. Working nationwide.
Close to the work, wherever your business operates.
WebsiteFix is based in Holmdel, New Jersey and works remotely with businesses and partner teams across the United States. The model is designed for clear ownership, shared systems and real progress, wherever your team works.
Start a conversationWebsiteFixHolmdel, NJ
NortheastSoutheastMidwestWest
Before you open a fix file
Questions worth answering clearly.
If the answer depends on your stack, we will say so. The goal is to make the first decision easier, not hide complexity behind a sales call.
What can WebsiteFix actually fix?
Website and storefront problems, checkout and payment issues, performance, technical SEO, analytics, CRM and automation, reporting, integrations and the connective tissue between them. If the issue crosses systems, that is usually where we are most useful.
Can you fix our current website without rebuilding it?
Often, yes. We first investigate what is failing and what still works. If a focused repair can solve the problem, we will recommend that. If the current system cannot meet the requirement reliably, we will explain why and scope the larger change with you.
How does pricing work?
The First Fix is $129 for one hour of senior work for a first-time client. Prepaid blocks are 5 hours for $825, 10 for $1,550, 25 for $3,500 or 50 for $6,500. Unused block hours do not expire. We log subsequent work in 15-minute increments and confirm scope before work expands. Care starts at $445 per month; larger builds are quoted separately.
What if the first hour does not solve it?
You still receive the diagnosis and a recommended next step. We explain the likely scope and ask for approval before spending more time. The First Fix buys real investigative work, so it is not a guarantee that every problem can be solved in one hour.
What happens after I send a request?
We review the issue and its urgency, identify the access needed to investigate and explain the next step. If the problem needs more work than a focused repair, you see a proposed scope and estimate before authorizing it.
Can you work with our existing team or vendors?
Yes. WebsiteFix can lead the diagnosis, own a specific workstream or support an internal team, agency or software vendor. The important part is making ownership and decision-making explicit.
Which platforms do you support?
Common work includes WordPress, WooCommerce, Shopify, BigCommerce, HubSpot, GA4, Klaviyo, Acumatica and custom systems. Platform familiarity matters, but the real work is understanding how your particular implementation behaves.
What if the issue is urgent?
Tell us the business impact and timing in the first message. We will confirm availability, the safest immediate move and whether the issue needs containment before a deeper repair.
How do you handle access and security?
Access is limited to what the work requires and should use your existing secure tools whenever possible. Changes are documented and verified so control stays with your business.
Do we need a polished technical brief?
No. A useful first message explains what changed, what you expected, what happened instead and how it affects the business. WebsiteFix handles the technical framing from there.
Where do you work?
WebsiteFix is based in Holmdel, New Jersey and serves businesses nationwide through a remote-first operating model.
Insights and useful checklists
A clearer first step starts here.
When a site fails, a few careful notes can make the first conversation more useful. These short guides help you capture the right details without making risky changes to a live site.
An update broke the site
Before changing anything else, write down the affected URLs, the exact error, when it began and which update ran. Preserve a current backup and note whether checkout or lead forms are affected.
- Capture the visible symptom and timing.
- Identify the last known working version.
- Plan a safe rollback or staging test before another production change.
Checkout stopped working
Record the step where shoppers stop, the browser and device, payment method and any recent theme, app or gateway change. Do not repeat a live payment without checking whether an order or charge was already created.
- Check whether the failure affects one path or every shopper.
- Save error messages and timestamps.
- Test the full buying path after the repair.
Keep the next failure smaller
A care plan should name the owner of backups and monitoring, the release process and the person who responds when a critical path fails. Test forms and checkout after meaningful changes.
- Confirm a usable restore path.
- Agree what gets checked and when.
- Document changes and unresolved risks.
Open a fix file
What’s not working?
Send the situation in plain English. We’ll decide the right first move, not sell you the biggest one.
- No polished brief required
- Clear scope before deeper work
- Real response from a real operator